DOS HOJAS

Concept of visual identity for yoga & mindfulness teacher Jackie Albert.

According to Patanjali, yoga seeks the restraint of the fluctuations of the mind, which in other words could be described as the creation of space within the mind.  At best, we can fill this space with things that make us happy and what moves us further in life to know its true meaning. Closely related to yoga are also techniques of mindfulness, thanks to which we can rediscover  basic human ability to be fully present, aware of where we are and what we’re doing, and not overly reactive or overwhelmed by what’s going on around us. When creating the concept, I was inspired by the warm colors of autumn, ripening grain, fertile soil, purity of geometric shapes and the theme of connection. I imagined both techniques (yoga and mindfulness) as two leaves that overlap each other. Both of these leaves have exactly the same size, referring to the mutual equivalence of the two disciplines. The resulting logo can be used both in its original shades and in a white transparent version.

location: Valencia, Spain

client: Jackie Albert