EL COLMADO DEL JAMÓN

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Project for a local gourmet shop with spanish ham & delicatessen contains the design of the logo, advertising materials, websites and catalog of all products.
The inspiration for the name Colmado del Jamón was a reference to the history of a small spanish commercial establishment that mainly sells food products which may be fresh or packaged, generally shipped by weight.
The main color of the concept is blue in several shades in combination with gold elements.  Filigree ornaments and patterns refer to the art deco of the 1920s and 1930s.

location: Valencia, Spain