JAWINNER

Visual identity for special chewing gums, which due to their physical properties as hardness, plasticity and toughness, allow to strain the jaw and facial muscles so that they can be strengthened. In essence, it is a hi-tech product, which will be completely natural, without the use of any synthetic materials.  The main focus of this product will attract the aesthetic benefit of this product. Users of this chewing gum have sharper facial features at the bottom of the face, considered a contemporary trend of beauty. Another visual effect obtained using this chewing gum is the removal of the so-called “second chin” that many middle-aged women can welcome. The most important element of this design is a geometrical figure based on the shape of this special chewing gum.

client: Jawinner